Functional Foods: The "Ayurveda Aahar" Category
A significant development as of 2026 is the formalization of Ayurveda Aahar—a category of food products regulated jointly by the FSSAI and the Ministry of Ayush.
Unlike therapeutic drugs, these are "functional foods" intended for daily health maintenance. They include:
Health Drinks and Powders: Infused with herbs like Shatavari or Arjuna for general wellness.
Nutraceuticals: Supplements formulated based on Ayurvedic dietary principles (Pathya) to support immunity and digestion.
Labeling Standards: Every such product must carry the "Ayurveda Aahar" logo, signifying it contains ingredients listed in recognized Ayurvedic texts and meets food safety standards.

